Steam & bean logo and brochure
Steam & Bean Logo
Steam & Bean is a coffee shop and event space in downtown Cleveland, Ohio. Steam & Bean offers a comfortable environment for people to study, enjoy a quick snack and coffee, and host events. Students, bands, businesses, etc. can reserve a spot online for study groups, work meetings, workshops, or to play live music for the store. The Steam & Bean logo combines a gear with a vintage-style ribbon to embrace the coffee shop's rustic aesthetic. The shop includes a brochure, web page, and several shop items.
The light Earthy brown tone on the logo evokes the warmth and natural feeling of wood and roasted coffee beans, reinforcing the rustic and cozy atmosphere. The color complements the darker browns, adding a touch of brightness. It reflects the color of freshly ground coffee beans, symbolizing freshness and warmth. This darker, coffee bean brown color resembles dark-roasted coffee, adding to the warmth of the aesthetic. The type of font Los Feliz OT-Roman reflects a vintage, handcrafted feel that associates with older print styles.
logo Sketches
First Version
Final Version
Steam & Bean Brochure
Project Statement
This project creates a design a tri-fold brochure for Steam & Bean, a coffee shop, using a copy made by the group. This brochure includes menu items listed with prices and descriptions. The brochure makes it easy for the customer to learn about Steam & Bean and view the menu items. Brown is the main color in the brochure. Brown reflects coffee's rich, warm tones. This connection creates a cohesive experience that resonates with the essence of coffee culture. Brown provides a contrast with lighter text, ensuring that the menu is easy to read. Photos from Unsplash and Pinterest create a visualization of the different aspects of the coffee shop. The pictures highlight the fresh coffee, sandwiches, and socializing that occurs.
Brochure Sketches
Final brochre version
outside of brochure
inside of brochure
Mock ups
outside of brochure